Chris George
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chris@chrisgeorgehomes.com


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Real Estate News
Stranger Things in the feed: When audiences take control
Sun, 11 Jan 2026 9:22:12
Stranger Things aren’t just happening on screen. They’re unfolding across social feeds, where audiences increasingly shape narratives in real time. From fandom-driven belief systems and breaking news cycles to platform shifts and AI-led discovery, participation is no longer passive. As control moves away from institutions and toward interpretation, clarity, restraint and trust have become the most valuable currencies online. read more»

Momentum is no accident: Smart agents leverage these 2026 trends
Sun, 11 Jan 2026 9:00:07
Choose a few core actions, implement them in your real estate business, and allow time for the compounding effect to take hold, Jimmy Burgess writes. read more»

How agents can use AI to prep 30 days of content in 1 hour
Sat, 10 Jan 2026 9:00:58
Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule. read more»

Opportunity knocks: This week’s industry hires and moves
Fri, 09 Jan 2026 20:23:41
The industry shuffle continues, with teams and brokers going independent or returning to their roots. Here are updates from HomeSmart, The Agency and others. read more»

Trump’s mortgage bond promise already bringing rates down
Fri, 09 Jan 2026 20:14:24
Although $200 billion sounds like a lot of money, the impact and longevity of Fannie and Freddie's bond purchases on mortgage rates won't be as big as the Federal Reserve's. read more»

How Compass, Zillow planned to win the private listing battle: Top 5
Fri, 09 Jan 2026 17:18:33
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. read more»

Stop calling yourself a salesperson and lean into this identity shift
Fri, 09 Jan 2026 15:14:06
Coach Darryl Davis pushes back against the real estate industry's credibility crisis with advice on upgrading your professional identity. read more»

The deal is done: Compass and Anywhere have officially merged
Fri, 09 Jan 2026 13:08:22
Less than four months after Compass and Anywhere — two of the biggest companies in real estate — announced a planned merger, the firms closed the $1.6 billion deal on Friday after receiving a majority of shareholder approval. read more»

Docs offer inside peek at Compass’ war against ‘organized real estate’
Fri, 09 Jan 2026 9:50:54
"If we had twice the market share ... you can’t bully us anymore." A trove of new documents sheds light on Compass’s fight with Zillow. read more»

‘What’s the worst-case scenario for the industry?’ 2 leaders answer ‘ask me anything’ questions
Fri, 09 Jan 2026 9:00:53
You asked. They answered. In this no-holds-barred episode of Real Estate Insiders Unfiltered, James Dwiggins and Keith Robinson take on your questions — and they don’t hold back. read more»

How to repurpose one great idea into a week’s worth of social posts
Fri, 09 Jan 2026 3:00:23
Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms. read more»

How to create launch events that earn media attention, social buzz and buyer urgency 
Fri, 09 Jan 2026 1:10:55
Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. read more»

Pulte pledges Fannie, Freddie’s help in curbing home purchases by institutional investors
Fri, 09 Jan 2026 1:03:29
Trump's promise to "ban" large institutional investors from buying more single-family homes renews the debate over whether such a move would be legal — or make much of a dent on affordability. read more»

IDX reform is the real fight no one wants to have
Fri, 09 Jan 2026 0:02:04
Josh Ries examines why the system designed to help agents quietly handed control to third party portals, and how we can take it back. read more»

Rentspree’s Landlord Pro targets fragmented rental operations
Thu, 08 Jan 2026 23:29:55
The company hopes Landlord Pro will appeal to rental operators burdened by fragmented marketing, leasing, and financial services products. Costs are harder to manage and predict when spread thin across a range of disconnected vendors. read more»

A $3K commission saved me: Here’s why niche marketing wins
Thu, 08 Jan 2026 21:23:04
While 70 percent of Realtors compete for the same residential listings, you could be the only agent in your market who truly understands the emotional complexities of the niche you serve, America Foy writes. read more»

With mortgage rates down, home payments hit lowest level in 2 years
Thu, 08 Jan 2026 16:42:01
The 4.7 percent annual drop in monthly payments has yet to bring buyers or sellers back to the market in a significant way, but this may largely be due to seasonality, economists say. read more»

Does Luxury Presence’s $37M Series C forecast a big year for proptech investment?
Thu, 08 Jan 2026 13:00:35
Luxury Presence's Series C consists of $22 million in equity financing led by repeat lead investor Bessemer Venture Partners. Others taking staking in the round include NextEquity, GSBackers, TPC, and Adam and Jade Mills. The round was finalized with a $15M debt facility with J.P. Morgan. read more»


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